Singapore Pools (Private) Limited provides entertainment facilities. The Company operates sports, amusement, and recreation services. Singapore Pools offers Toto, 4D and Singapore Sweep lottery games as well as sports betting platforms both online and mobile based out of Singapore. It has their headquarters located there.
Singapore Pools was established in 1968 as the sole legal gaming operator in Singapore, running both lottery and gaming operations under state jurisdiction. An IT-enabled business, Singapore Pools is dedicated to socially responsible gambling (SRG). Under CEO Yeo Teck Guan’s leadership, an ongoing digital transformation of Singapore Pools is underway transforming it into an agile customer-centric organization while working closely with authorities against illegal gambling activities.
Singapore Pools has expanded beyond being an online betting platform to also offering sports betting on international events, offering both pre-match and in-play wagers. Their sports betting market is overseen by the Casino Regulatory Authority to ensure responsible gambling. Players aged 21 or above may participate in these markets.
Singapore Pools’ most-played lottery game, Toto is an easy 6-number combination that has proven itself time after time. Due to its popularity and success, other lotteries such as 4D and The Singapore Pool Sweep were introduced – catering to different lottery game fans across different demographics.
Toto results are updated in real-time, giving players the freedom to keep track of their winnings at any time – an advantage over other SG pools online portals which only update results at scheduled intervals. Furthermore, Toto organizes special draws such as New Year’s Eve which offers an unbelievable five million dollar jackpot!
The Nudge Model is an innovative data science project created to assist Singapore Pools customers in controlling their gambling habits. Utilizing unsupervised learning techniques, the system uses transactional data analysis of players and forms dynamic probabilistic cohorts; when spending patterns deviate from these cohorts, an “nudge” message is issued informing the player they need to reduce spending.
As testament to its effectiveness, Singapore Pools’ Nudge Model won the 2022 World Lottery Summit’s “Best Flagship Award for Responsible Gambling”. Judges applauded its use of data technology to better understand player behaviour, while international gaming organizations cited it as an example of best practices for SRG programs; its success may encourage similar approaches among other organizations in its region.