Singapore Pools is a government-owned sports betting company serving citizens of Singapore’s city-state. Boasting World Lottery Association’s (WLA) Responsible Gaming Framework Level 4, this reputable sportsbook offers safe and legal gambling environments. Customers have the choice between live-betting or streaming, as well as placing bets via mobile apps – an impressive array of betting options can also be found within.

Singapore Pools was formed with one main purpose in mind – to combat illegal gambling activities and provide people with safer alternatives. They operate as a not-for-profit organisation that channels any surplus revenue directly back to the Tote Board for funding worthy community initiatives and charities, but remain mindful of potential social costs related to gambling by adhering to self-regulating guidelines that aim to limit these risks.

Singapore Pools have taken steps to enhance their operations and minimize their negative impact on society. Employees have even been provided forums where they can express their thoughts, which has resulted in new initiatives being incorporated into the company’s ongoing strategy.

They recently introduced a mobile app that enables players to track their bets and monitor winnings, and introduced an electronic betslip service in place of traditional paper bet slips at outlets, which allows cash bettors to easily monitor betting expenses.

Singapore Pools saw another major upgrade with the establishment of iShine Cloud, a non-profit IT social enterprise formed in partnership with National Council of Social Services to offer software solutions at discounted rates to social service agencies. The partnership will promote increased efficiency in public welfare service delivery across areas like family support and counselling, senior citizen programs and youth development, among others.

Singapore Pools have also enhanced customer service by instituting live chat and telephone lines that are open round-the-clock; customers can ask any questions related to deposits and withdrawals as well as get technical support assistance when necessary.

Singapore Pools excels at football betting events and matches, featuring one of the largest betting markets available on this topic. Their wager options include 1X2, Asian Handicap, Pick the Score bet types, Total Goals Over/Under bet types and Last Goal Scorer bet types among others – in addition to offering full-time and half-time markets on these events.